buyers and culture.

That is the last topic that we cover in Our class of marketing.

People do not even know what we buy things, sometimes because we need or we thing that we need, to be on fashion, big sales, it's cheap now and we can't miss that opportunity.

Take self-control of buying is very difficult and recognize that some of us are compulsive and sick buyers too, and when can we realize that.... when we get our

credit card report and or saving balance, or when we see that we need a bigger place to live because all our stuff don't fit any more in our house.

Another topic that got my attention it was about culture, specially because we are living in the country with most diversity of culture of the world, United States. How the diversity helps to make good profit, like supermarkets and restaurant with food, phone cards, airlines... etc.

In order to survive companies have to think global.

As people in the marketing area, we have to very careful as we promote, advertise any product because not all the culture will interpret at the same way. We have to study the culture, they needs, their market and how much are they willing to pay for a product.